Revl
Empowering people to capture and share their favorite memories
Revl enlisted my help to manage all creative product and marketing endeavors the company needed. I led the design and strategy for their multiple products, created marketing content, and managed the Revl brand.
Role: Lead Product Designer, Creative Director
Deliverables: Primary and secondary research, product concepts, interaction model, visual design, brand implementation, high-fidelity wireframe flows, engineering spec documents, animated prototype, product packaging, marketing videos and marketing materials.
Year: 2016-2018
Challenge
REVL, an action camera startup needed a mobile application and hardware user experience that was as innovative as their camera.
How might we utilize Revl’s unique tech to give them an edge over the competion?
Secondary Research
Led the process of conducting secondary research of 10+ action cams to understand best practices and common pitfalls of current user interfaces, including a review of mobile applications.
Primary Research
Conducted 9 interviews, targeting current users, non users, and aspiring users across a wide spectrum from extreme adventurers to lifestyle users.
I used this data to understand the different users, find insights into the pitfalls of the current user experience, and develop customer archetypes.
Insights and opportunities created based research
Concept Ideation
Sketching out the core editing workflows functionalities
Design Solution
Capture, Track, Edit, Stream with the Revl app.
Auto-editing with Smart Stories, stat overlays, activity tracking, live streaming and remote camera controls.
Auto”magic” Edits
Just connect your camera to create an automatically edited video of your adventure.
The Revl App uses data captured by the Revl Arc and computer vision on the app to automatically find the best few minutes from hours of video. These clips are then assembled into a sharable video with transitions syned to the beat of the music.
