Audi myMemories
Designing the first automatic editing system for Audi
myMemories is a new digital service by Audi that makes it possible to capture and re-live the experience of driving, by recording and preparing a personalized video for the customer in real-time. Audi and Revl partnered together in a joint venture explore how cameras and machine learning could enhance the future driving experience, performance driving, safety, security and autonomy.
Role: Lead Product Designer, Creative Director
Deliverables: Product vision deck, story board, use case scenario video, wireframes, prototype, final designs, MVP release, internal Audi presentation assets
Year: 2016-2018
Challenge
It became clear to Audi that the autonomous driving experiences of the future will revolve around what the car can do for you, and less anout the feeling of steering wheels and controls.
Audi Innovation Research was exploring ways of how cameras, paired wiht AI could enhance the future of travel in terms of experience, safety, security, and performance driving.
Initial Research
Brainstorming ideas of how cameras could be integrated into the vehicle experience.
We then presented a vision and business case for why we should work together.
We created a prototype experience, and two scenario videos to present at Audi’s HQ in Ingolstadt Germany.
User scenario video for road trip / driving experiences
User scenario video for perfromance driving experiences
Animated prototype video created for Audi Executives
We travelled to Germany to present our vision, and gather more excitement and buy in from the different departments at Audi
Design Solution
Audi myMemories
These mockups were created to show the final look and feel of the myMemories ecosystem. myMemories would be available in the car infotainment, as well as on mobile and desktop devices.
myMemories for events and performance
The Audi Driving Experience center and marketing teams heard about myMemories and wanted to develop an editing system for events and performance driving experience. Because of this, the myMemories app evolved into a tool for capturing experiences of their participants at their Audi Driving Experience Race tracks and promotional events for new cars.
The myMemories app was used to promote Audi’s e-tron EV and used at multiple driving events hosted by the Audi Driving Experience team.
myMemories Launch Event at Audi Driving Experience Center, Neuberg, Germany
Stefan Watl (Marketing Director at Audi Driving Experience) and Jeurgen Kufner (Audi Innovation Research)
The future of myMemories
The myMemories app was only intended to be the first phase in our shared future vision of integrating cameras into the Audi vehicle interiors. Below are examples of use cases that shoe how cameras could vastly improve driver safety, security, and satisfaction.
Augment your video with digital gauges using real car data
Using real motion data and car data we envisioned the ability to add digital gauge cluster overlays on top of their video, so their friends and followers can see exactly how fast they were going, or how many G-forces they pulled.
How to turn data into storytelling
A.I. finds the best moments and hands them over to our smart template system, which puts the clips in order to make the user look like a hero, and synchronizes all the transitions to the beat of the music.
Data-driven gamification of real world locations
Another concept I designed was for a platform that would allow athletes and competitive racers to upload their racing videos, combined with their performance data, to create a public social network that would rank users based on their performance at specific race tracks or locations.
Camera enabled smart security features
Aside from experience and performance use cases, there are many security use cases that would greatly enhance the experience of owning an Audi. For example, we imagine cars automatically recording hit and run events, and break-ins. Imagine a Ring doorbell, but for your car.
Camera enabled safety monitoring
Additionally, cars could monitor the drivers and passengers facial expression to make sure they are in a healthy state. Computer vision can monitor for distracted, fatigued, distressed emotional states, and drivers having a medical emergency.
